It is defined as perceived value:
"As the customer's perception of the cost-benefit of a product, service or organizations, being a relevant concern between their relationship."
When we think of interior projects we associate with the Client's perception and recognition of results. For this, it is necessary to understand the needs of your client, in-depth knowledge of the tasks, objectives and effects of the projects in relation to the occupants of the space.
Delivering environments that are in line with expectations related to the aesthetics and beauty of the project is something easily achieved by professionals.
However, when we talk about PERCEIVED value and differentiation in the market, it is necessary to think about projects that generate benefits in the medium and long term.
How to generate VALUE?
Is it common to talk about behaviors that generate health?
But what about environments? There are environments that contribute to health and others that do not ....
Sick environments = Sick people
In fact, many times we only think about health when we lose, for this reason every time that the professional who plans to think about adding values associated with health, well-being, quality of life and ergonomics will be generating benefits that go beyond aesthetics.
The idea of a healthy space comes from CONCEPTION, because design when concepts related to comfort and functionality are included in the project is only done once and will help people for a long time.
Professionals who design environments are protagonists in generating value for their projects, value is very different from price.
Value is related to benefits, especially when environments contribute to occupants' health by focusing on solving problems, generating better and more efficient solutions.
Creating healthy environments is a VALUE that is priceless and related to looking at the needs of the client, maintaining an active listening, exercising empathy are some fundamental concepts.
When the architect / interior design prioritizes these aspects, it generates a movement that improves people's health and brings sustainability to the built environment.
In addition, we can think about valuing projects based on two main points: respect and knowledge.
Respecting yourself, doing what you like with dedication and respecting the needs and expectations of your customers.
Added to this is the constant search for knowledge / training in order to add technical knowledge capable of differentiating the professional, investment in constant improvement seeking to understand concepts of health, well-being and ergonomics which are still on the rise. Customers are provided with information and novelty daily and increasingly informed, expect a professional updated with trends and care for the occupants of the space.
Architecture is much more important than simply designing, it involves perceiving, getting to know people.
Professionals are solely responsible for their professional valorization, when trained they are differentiated without counting the technical responsibility involved.
In addition, they are agents of health and quality of life through their projects and must not deliver their intellectual and technical work at any price.